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350+ 5-star reviews and 89 NPS score

Everything You Need
To Build A Profitable Newsletter
From Scratch

The complete and proven roadmap to start, grow, and monetize your newsletter — even if you have ZERO followers, subscribers, or writing experience.

UDPATE: Enrollment has ended.

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What is Write, Grow, Sell?

Introducing the 12-week training program that teaches you how to start, write, grow, and monetize your newsletter step-by-step using our proven system.

  • Join 12 training sessions where you’ll learn the system from real-world case studies and examples (recordings, slides, and transcripts included)

  • Get 100+ templates and examples that save you time and make it easy to write, grow, and monetize your newsletter (even if you're a beginner)

  • Access to a community of 1000+ founders and creators rooting for your success

This program is unlike other courses because you won’t learn passively.Instead, you’ll execute the newsletter system with direct support and feedback from Matt and the community. You’ll:

  • Start, publish, and grow your newsletter DURING this course

  • Follow our proven playbook to your first 100 subscribers

  • Drive revenue with the monetization system

... and leave with the roadmap to scale your newsletter to millions of readers and revenue.There’s NO fluff. NO basic information. NO upsell. NOTHING is held back.

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Write, Grow, Sell reveals ALL the tactics that are working right now for newsletters with 100k+ to 4M+ subscribers.

It’s tailored to build your newsletter from the ground up. Even if you have zero subscribers or followers... or no previous writing, tech, sales, or marketing experience.

Everything you need to create a profitable newsletter is inside.

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Training

12 training sessions that break down the newsletter roadmap step-by-step (slides and transcripts included). Plus, 10 bonus sessions.

Templates

Over 100 templates and examples that make it easy to “copy and paste” our systems into your business.

Accountability

“Growth Work” assignments to keep you on track and a community where you can share your goals, build in public, and get help.

Community

Join a community of 1000+ newsletter founders and creators rooting for your success. Learn from others with the same goals.

350+ 5-star reviews and 89 NPS score

Over 350 5-star reviews and a 91 NPS score

Write, Grow, Sell has a 91 NPS (net promoter score). That’s a higher NPS than Amazon (73), Netflix (67), Apple (61), and Chick-fil-A (58). Over HALF our students shared a 5-star review.

250+ 5-star reviews and 89 NPS score
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Why enroll today

Discover how to start, write, grow, and monetize your newsletter step-by-step using our proven system.

Write, Grow Sell course visual

  • Work from anywhere, without a boss, on your own schedule.

Newsletters are for you if you want freedom, flexibility, and mobility. No boss or clients are tracking you down. You only need a laptop and internet connection to make money with a newsletter.


  • Create an online income – even with a small audience.

You don’t need hundreds of thousands of subscribers. Newsletters with 5,000 to 15,000 engaged subscribers become 6 and 7-figure businesses with the right monetization strategies.


  • Scale to 7 and 8 figures and beyond

Newsletters are a scaleable business model. Delivering a newsletter, sponsorship, or digital product to 100 people or 1,000,000 people takes the same time.A newsletter business enables you to scale with media, so you don’t need to work more or hire more people to make more money.


  • Build a business you can sell

Dozens of newsletters have sold for 7, 8, and 9 figures including: Milk Road ($10M exit), The Hustle ($27M exit), Morning Brew ($75M exit), Industry Dive ($525M exit) and many, many more.Newsletters sell for millions to savvy investors who want to own an audience they can sell their products and services to.


  • Stop renting your audience. Become a “List Lord.”

With a newsletter, you own your audience. There’s no algorithm or gatekeeper between your audience and your message. No one can take away your email list.


  • Share your message. Influence millions.

Why do billionaires like Elon Musk, Jeff Bezos, Rupert Murdock, Laurene Powell Jobs, Marc Benioff, Michael Bloomberg, Carlos Slim, and Warren Buffet all own media companies?The answer: Power and influence. The only way to share your message with millions is by owning media. A newsletter is the best way to start.


  • Low (or zero) start-up costs.

It costs almost $0 to start a newsletter. You only need a laptop, an internet connection, and a free plan with any ESP (email service provider). There’s no need to raise capital or invest tons of your own money. The costs stay low as you grow, too.


Here’s what’s inside

All 12 video training sessions come with the slides, timestamps, and transcripts, so you can go through the program at a pace that works for you.


Module 1

Write

Write, Grow Sell course - Module 1 - Write

Session 0

Orientation and kick-off
Recorded


Session 1

How to pick a niche, find your job-to-be-done, audience of one, and start your newsletter


Session 2

How to validate your idea and get your first 100 subscribers before launch


Session 3

How to create newsletter content, templates, design, and content flywheel


Session 4

Newsletter content (part 2), your writing process, IV content, and reader feedback


Module 2

Grow

Write, Grow Sell course - Module 3 - Grow

Session 5

How to convert traffic into engaged readers, How to build a perfect landing page, survey, thank you page, and welcome email. How to collect 1st party data and immediately generate revenue from new sign-ups.


Session 6

How to grow your audience and newsletter organically WITHOUT creating new content every day -- even if you have no social following right now.


Session 7

Paid acquisition (part 1) - How to make ad creative that drives newsletter sign ups and leads for <$1-$2


Session 8

Paid acquisition (part 2) - The simple way to build, manage, optimize, scale, and fix ad campaigns


Module 3

Sell

Write, Grow Sell course - Module 3 - Sell

Session 9

How to monetize your newsletter with sponsorships and affiliate marketing (part 1)


Session 10

How to monetize your newsletter with sponsorships and affiliate marketing (part 2)


Week 6

Session 11

How to create and sell products to your email list -- information products, coaching, and subscriptions (part 1)


Session 12

How to create and sell products to your email list -- information products, coaching, and subscriptions (part 2)



Also included

Bonus

Write, Grow Sell course - Bonus Curriculum

Bonus Curriculum


Bonus lesson 1

How to set up beehiiv for success


Bonus lesson 2

How to grow on autopilot with referral programs and referral giveaways


Bonus lesson 3

How to partner with other newsletters to grow using recommendations, cross-promotions, and partner giveaways


Bonus lesson 4

How to sell in your sleep with automated email marketing: Welcome sequences, win-back sequences, sales sequences, and trigger sequences


Also included

Bonus

Write, Grow Sell course - Bonus Curriculum

Bonus Sessions with Expert Guests


Bonus session 1

How to build a local media company
with Ryan Heafy, Co-Founder and COO of 6AM


Bonus session 2

Lessons from selling $15M+ of newsletter ads
with Katy Huff, co-founder of Mad Rev


Bonus session 3

How 1440 grew to 4M subscribers and 8-figures in revenue
with Tim Huelskamp, CEO at 1440 


Bonus session 4

How to acquire 200k+ subscribers per month using paid acquisition
with Erika Burghardt, Head of Growth at 1440


Bonus session 5

How to write habit-forming newsletters and build an editorial team
with Brad Wolverton, Head of Content at The Hustle and HubSpot


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What you unlock when you join

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  1. The complete Write, Grow, Sell system, with 12 video training sessions ($2,499 Value)

  2. Over 100 templates and examples that make it easy to grow your newsletter ($2,000 Value)

  3. LIFETIME access to the course and bonus content with detailed show notes, resources, and transcripts ($1,000 Value)

  4. LIFETIME access to our community of 1,000+ newsletter operators, media founders, and creators ($1,000 Value)

  5. Coaching, feedback, and support from Matt and other students ($2,000 Value)

  6. Recordings from our live event, Newsletter Marketing Summit 2025 ($499 Value)


1. The Complete Write, Grow, Sell System, With 12 Video Training Sessions ($2,499 Value)

Our comprehensive video training modules are the foundation of Write, Grow, Sell. These aren't your typical rushed online course videos. These are in-depth lessons crafted from years of proven results to help you build a profitable newsletter.You'll get all the knowledge you need to execute the growth tactics at your own pace, and the motivation and energy to make real progress. Each module includes detailed show notes, transcripts, slides, and other resources, so you can watch anytime, revisit when needed, and move at your own pace.


2. Over 100 Templates and Examples That Make It Easy To Grow Your Newsletter

You won’t just learn how to grow—you’ll also get fill-in-the-blank templates for each tactic that make gaining more subscribers and customers easy.There are templates for your: Landing page, thank you page, welcome email, email sequences, social posts, social profiles, website copy, Meta image ads, Meta video ads, video scripts, motion graphic ads, Twitter ads, ad copy, referral program, giveaways, cross-promotions, and much more.Plus, you’ll get access to our swipe file with 100+ examples of how other newsletters use these growth tactics and strategies so you never run out of inspiration.


3. LIFETIME Access To The Course Videos (and Bonus Videos) With Detailed Show Notes, Resources, and Transcripts ($1,000 Value)

All the course materials are yours forever. As you continue your growth journey, you’ll refer back to videos, notes, templates, and examples for months after the course.This will be a resource that will help you for years to come.


4. An Immersive Community of 1,000+ Newsletter Operators, Founders, and Creators ($1,000 Value)

The best part of what you'll unlock is our community.Nowhere else on the internet will you find a group of people from every country, demographic, time zone, background, interest, age, and perspective, all with the same goal – to build a massive newsletter business.Our community is an amazing place to meet new friends, mentors, cross-promotions, and business partners.


5. Coaching, Feedback, and Support From Matt and Other Students ($2,000 Value)

We’re here to answer all of your questions, hold you accountable, and ensure you’re properly executing the system so you can attract more subscribers and customers.Every month, Matt hosts a 1-hour LIVE group coaching call where you can ask questions, get personalized feedback, and work through roadblocks in real time.Whether you’re stuck on growth, monetization, or strategy, you’ll get the clarity and direction you need to keep making progress towards your goals.


6. Our Exclusive Newsletter Marketing Summit Speaker Recordings ($499 Value)

Get full access to all the session recordings from our flagship event: Newsletter Marketing Summit.These recordings feature top media operators breaking down the exact tactics they’ve used to grow, monetize, and scale newsletters to 6, 7, and even 8 figures.You’ll walk away with proven playbooks you can use immediately to make your newsletter more successful (and profitable).


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30-day “no questions asked” money-back guarantee

If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.There’s no hassle. No questions asked. If it's not for you, you can get a refund.

Frequently Asked Questions

Who is this for?

This is for people ready to take action by starting and growing their newsletter during the course. If you don’t have a newsletter now, that’s okay! We’ll help you start. If you do, even better. This will help you grow and monetize faster.

What's the time commitment?

You’ll need 1-2 hours to watch the training sessions per week and 1-2 hours to execute the growth tactics (~3-4 hours per week total)

How long do I have access to the course materials?

You will have access to the course materials FOREVER.

Do I need to use a specific newsletter tool?

No, but I recommend beehiiv. The tutorials will be focused on beehiiv. We won’t have time to cover tech setup for other platforms. If you use another platform, that’s totally fine. Just make sure you know it well.

Do I need a budget to invest in paid ads?

No, but it’s a plus. We’re spending a week on paid growth in the course. If you want to test ads, you’ll need a minimum budget of $10-$25 per day.

Couldn't I just do this myself with all of the free content out there?

Well... you could. And I encourage you to try it. Read my 100+ free guides on newsletter growth. If that works for you, that’s great! But chances are, you've tried growth on your own before. And between the hours it would take you to aggregate all of the free stuff and the headaches, you would have testing to see what works… This is well worth the investment.

Can this really work for me?

You might be thinking... “sure this works for other people. But my situation is unique”. I can assure you that over the past 5 years, I’ve helped 100+ newsletters grow. No matter your background, experience, goals, or circumstances, this program will help you.

What if I'm not tech-savvy?

You're not alone. We have members of every age, background, and experience level. In the course, I’ll teach you how to do all the technical setup for beehiiv newsletters. However, if you don’t use beehiiv you must know your newsletter platform well. We don’t have time to cover instructions for every ESP.

Will this help if I already have a large newsletter?

Yes, in fact, you’ll have an advantage. Many of the tactics work even better if you have a large newsletter.

How many newsletter subscribers do I need to join?

None. This program will help you start, grow, and monetize your newsletter — even if you're a beginner.

What if I don’t have a niche or newsletter now?

Most students don’t have a niche or newsletter when they enroll. That’s what the program is for. We help you find a lucrative niche and start your newsletter in week 1 and 2 of the program.

Is there a payment plan?

Yes, we offer a payment plan where you can pay in 3 monthly installments.

What is the refund policy?

There’s a 30-day “no questions asked” money-back guarantee. If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.

Can I order multiple seats for my team or co-founder?

Yes, we have discount rates for teams of 2 or more. Email [email protected] to get group pricing.

What if I have more questions?

Send me an email at [email protected]. We'll get back to you soon.