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350+ 5-star reviews and 89 NPS score

Everything You Need
To Build A Profitable Newsletter
From Scratch

The complete and proven roadmap to start, grow, and monetize your newsletter — even if you have ZERO followers, subscribers, or writing experience.

UPDATE: Enrollment has ended.

Backed by real-world experience growing 100+ newsletters, driving 10M+ newsletter subscribers, $100M+ in sales, and 5 successful exits.

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What is Write, Grow, Sell?

Introducing the 12-week training program that teaches you how to start, write, grow, and monetize your newsletter step-by-step using our proven system.

  • Watch 12 in-depth training sessions where you’ll learn the system from real-world case studies and examples (recordings, slides, and transcripts included)

  • Get 100+ templates and examples that save you time and make it easy to write, grow, and monetize your newsletter (even if you're a beginner)

  • Access to a community of 1000+ founders and creators rooting for your success

  • Updated for November 2025 - brand new, unreleased content

This program is unlike other courses because you won’t learn passively.Instead, you’ll execute the newsletter system with direct support and feedback from Matt and the community. You’ll:

  • Start, publish, and grow your newsletter DURING this course

  • Follow our proven playbook to your first 100 subscribers

  • Drive revenue with the monetization system

... and leave with the roadmap to scale your newsletter to millions of readers and revenue.There’s NO fluff. NO basic information. NO upsell. NOTHING is held back.

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Write, Grow, Sell reveals ALL the tactics that are working right now for newsletters with 100k+ to 4M+ subscribers.

It’s tailored to build your newsletter from the ground up. Even if you have zero subscribers or followers... or no previous writing, tech, sales, or marketing experience.

Everything you need to create a profitable newsletter is inside.

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Training

12 training sessions that break down the newsletter roadmap step-by-step (slides and transcripts included). Plus, 10 bonus sessions.

Templates

Over 100 templates and examples that make it easy to “copy and paste” our systems into your business.

Accountability

“Growth Work” assignments to keep you on track and a community where you can share your goals, build in public, and get help.

Community

Join a community of 1000+ newsletter founders and creators rooting for your success. Learn from others with the same goals.

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A letter from Matt...

After Driving 10,000,000+ Newsletter Subscribers and $100M+ In Sales, I’m Revealing The Secret System To Start and Grow Your Newsletter To 10k+ Subscribers and $10k+ Per Month Faster Than Ever Thought Possible

If you’re a founder, marketer, or creator — this is the most important piece of advice you’ll ever receive:Stop renting your audience. Learn how to become a “List Lord.”A List Lord is a digital landlord. It’s a business owner who:

  • OWNS their audience

  • Is independent, profitable, and in control of their future

No one can tell a list lord what to do. No one can take away your list.If you’re building an audience from YouTube, Google, LinkedIn, X, Instagram, TikTok (or any other platform), you’re building on rented land!

  • There's always an algorithm filtering your content from your audience.

  • Even if you have an audience of 1M followers, posts may only be seen by 5,000 them.

You’re constantly fighting competitors.

Millions of people post similar things to you daily, and if their posts win in the algorithm, you get drowned out.And this doesn’t just happen with social media…Google’s search algorithms can suddenly change. Your traffic can disappear overnight.One algorithm update can kill your reach on Google (or any other platform).What’s worse…Zuck, Elon, or a low-level employee from one of these “platforms” can pull the plug on your account anytime.

  • You can get banned or shadow-banned even if you did nothing “wrong.”

  • Thousands of accounts are removed every day by accident.

Even if a ban or algorithm change hasn’t happened to you yet…You need to stay on the content treadmill — posting 1-3 times per day for months and years — just to reach the audience you’ve “built” on these platforms.It’s impossible to constantly create content (for an audience you don’t own) and build a business simultaneously.Likes ain’t cash.But what if I told you there’s a way to own your audience?A platform where algorithms CAN'T get in the way of your message…A platform that’s been around for over 43 years, has 4.4 BILLON users, and is still growing by over 3% per year!You guessed it… That platform is EMAIL.

Email newsletters are the best way to own your audience, build influence, and grow your business.

There’s no other audience as valuable as an engaged email audience.Email is a:

  • Direct line to your audience's inbox

  • Free and open decentralized protocol that can't be taken away

100,000 subscribers = direct line to 100,000 people's inboxes at the moment you send the email instead of being at the mercy of algorithms.Of course, there are inbox filters, spam, and the dreaded “Promotions” folder.But you can easily overcome these. It’s much better to be in the inbox than never seen because of an algorithm.

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My point is...

An email newsletter gives you an insane advantage to build a profitable, sustainable, and independent online business.It’s the only way to become a List Lord.And let’s face it. Building an online business isn’t easy.Things can go wrong…

  • You can lose social media accounts.

  • Your website traffic can disappear.

  • Your business can fail.

  • You can lose all your money.

But there's one thing you can't lose…Your email list. Nobody can take away your list.As long as those subscribers agree to receive emails, you own an audience.This is powerful. It means:

  • You can launch a new business to thousands of people for free with one simple email.

  • You can monetize the attention of your subscribers (even if you don’t have a product) with sponsors and affiliate offers.

Even with an email list as small as 5,000-10,000 engaged subscribers, you can replace your 9-5 income with online income.

It’s a profound advantage in life.When most people launch their businesses, it's like a fart in the wind.They make a post to their 100 followers.They try to get in the press.They buy a few small ads.Usually, nobody notices.But with an email newsletter, you can instantly reach 10,000, 100,000, or even 1,000,000+ people in seconds.All you need is 1,000 true fans, and you're set for life.

This is more powerful than money.

I'd rather have 10 million engaged email subscribers than $10,000,000. (Because with 10 million subscribers, I can make $10M+ every year and positively impact millions of people).BUT... growing an email newsletter is a lot of work.

  • Creating content is time-consuming.

  • Growing your newsletter without an audience or a big ad budget is hard.

  • Monetizing with sponsorships and getting subscribers to buy your product is more complicated than most people think.

Unless you want to waste years of time, hundreds of hours researching, and tens of thousands of dollars on marketing…You’re better off getting someone who has built a newsletter before to help you.

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That’s why I created Write, Grow, Sell.

I’ve been there, done that.I’ve built a $2M+ per year business from my newsletter and helped over 100 newsletters add over 10,000,000 subscribers and over $100M in sales.But it wasn’t always this way…I started my first newsletter in 2018. I made every mistake in the book and shut it down a few months later.But I kept researching and obsessing over newsletters…

  • In 2020, I got a job at The Hustle to lead newsletter growth. We grew to 2.5M+ subscribers and were acquired by HubSpot for $27M.

  • I was the first hire at Milk Road in January 2022. In 10 months, we grew to 250k+ subscribers and were acquired for 7 figures.

  • In May 2022, I landed Codie Sanchez as a client. In 14 months, she’s grown from 120,000 subscribers to 600,000+.

  • I landed Sahil Bloom as a client in December 2022. In 12 months, he’s grown from 175,000 subscribers to 605,000+.

  • From 2023-2025, my company GrowLetter helped clients like James Clear, Steven Bartlett, Dan Martell, Jay Shetty, Sam Parr, Roland Frasier, 1440 Media, Money.com, The Dispatch, Moby, The Flyover, Hampton, Robinhood and many more add 10,000,000+ newsletter subscribers.

GrowLetter has since helped over 100 newsletters scale to millions in sales and helped over 1000 beginners build a profitable newsletter from scratch.You get the idea. The point is…I know the strategies, tactics, and secrets to grow and monetize your newsletter because my team and I created them for the best newsletters.And most importantly…

Write, Grow, Sell reveals ALL of them.

It’s the product of 5+ years of research, hundreds of client calls, millions in ad spend, and thousands of hours of first-hand experience.

  • There is nothing on the market like this.

  • There’s no one with my experience teaching this.

So, if you want to stop renting your audience, get off the content treadmill, and escape big tech’s algorithms…If you want to start, grow, and scale your newsletter to sell more sponsorships, info products, memberships, coaching, and more…If you want financial and personal freedom to work when you want, where you want, and on the projects you care about…If you want to own your audience and become a List Lord…Write, Grow, Sell is for you.Click below to enroll before the deadline.See you inside

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P.S. I’m so confident this will help you there is a 30-day “no questions asked” money-back guarantee.If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.There’s no hassle. No questions asked.This means you risk almost nothing by joining.

350+ 5-star reviews and 89 NPS score

Over 350 5-star reviews and a 91 NPS score

Write, Grow, Sell has a 91 NPS (net promoter score). That’s a higher NPS than Amazon (73), Netflix (67), Apple (61), and Chick-fil-A (58). Over HALF our students shared a 5-star review.

250+ 5-star reviews and 89 NPS score
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Why enroll today

Discover how to start, write, grow, and monetize your newsletter step-by-step using our proven system.

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  • Work from anywhere, without a boss, on your own schedule.

Newsletters are for you if you want freedom, flexibility, and mobility. No boss or clients are tracking you down. You only need a laptop and internet connection to make money with a newsletter.


  • Create an online income – even with a small audience.

You don’t need hundreds of thousands of subscribers. Newsletters with 5,000 to 15,000 engaged subscribers become 6 and 7-figure businesses with the right monetization strategies.


  • Scale to 7 and 8 figures and beyond

Newsletters are a scaleable business model. Delivering a newsletter, sponsorship, or digital product to 100 people or 1,000,000 people takes the same time.A newsletter business enables you to scale with media, so you don’t need to work more or hire more people to make more money.


  • Build a business you can sell

Dozens of newsletters have sold for 7, 8, and 9 figures including: Milk Road ($10M exit), The Hustle ($27M exit), Morning Brew ($75M exit), Industry Dive ($525M exit) and many, many more.Newsletters sell for millions to savvy investors who want to own an audience they can sell their products and services to.


  • Stop renting your audience. Become a “List Lord.”

With a newsletter, you own your audience. There’s no algorithm or gatekeeper between your audience and your message. No one can take away your email list.


  • Share your message. Influence millions.

Why do billionaires like Elon Musk, Jeff Bezos, Rupert Murdock, Laurene Powell Jobs, Marc Benioff, Michael Bloomberg, Carlos Slim, and Warren Buffet all own media companies?The answer: Power and influence. The only way to share your message with millions is by owning media. A newsletter is the best way to start.


  • Low (or zero) start-up costs.

It costs almost $0 to start a newsletter. You only need a laptop, an internet connection, and a free plan with any ESP (email service provider). There’s no need to raise capital or invest tons of your own money. The costs stay low as you grow, too.


Here’s what’s inside

All 12 video training sessions come with the slides, timestamps, and transcripts, so you can go through the program at a pace that works for you.


Module 1

Write

Write, Grow Sell course - Module 1 - Write

Session 0

Orientation and kick-off
Recorded


Session 1

How to pick a niche, find your job-to-be-done, audience of one, and start your newsletter


Session 2

How to validate your idea and get your first 100 subscribers before launch


Session 3

How to create newsletter content, templates, design, and content flywheel


Session 4

Newsletter content (part 2), your writing process, IV content, and reader feedback


Module 2

Grow

Write, Grow Sell course - Module 3 - Grow

Session 5

How to convert traffic into engaged readers, How to build a perfect landing page, survey, thank you page, and welcome email. How to collect 1st party data and immediately generate revenue from new sign-ups.


Session 6

How to grow your audience and newsletter organically WITHOUT creating new content every day -- even if you have no social following right now.


Session 7

Paid acquisition (part 1) - How to make ad creative that drives newsletter sign ups and leads for <$1-$2


Session 8

Paid acquisition (part 2) - The simple way to build, manage, optimize, scale, and fix ad campaigns


Module 3

Sell

Write, Grow Sell course - Module 3 - Sell

Session 9

How to monetize your newsletter with sponsorships and affiliate marketing (part 1)


Session 10

How to monetize your newsletter with sponsorships and affiliate marketing (part 2)


Week 6

Session 11

How to create and sell products to your email list -- information products, coaching, and subscriptions (part 1)


Session 12

How to create and sell products to your email list -- information products, coaching, and subscriptions (part 2)



Also included

Bonus

Write, Grow Sell course - Bonus Curriculum

Bonus Curriculum


Bonus lesson 1

How to set up beehiiv for success


Bonus lesson 2

How to grow on autopilot with referral programs and referral giveaways


Bonus lesson 3

How to partner with other newsletters to grow using recommendations, cross-promotions, and partner giveaways


Bonus lesson 4

How to sell in your sleep with automated email marketing: Welcome sequences, win-back sequences, sales sequences, and trigger sequences


Also included

Bonus

Write, Grow Sell course - Bonus Curriculum

Bonus Sessions with Expert Guests


Bonus session 1

How to build a local media company
with Ryan Heafy, Co-Founder and COO of 6AM


Bonus session 2

Lessons from selling $15M+ of newsletter ads
with Katy Huff, co-founder of Mad Rev


Bonus session 3

How 1440 grew to 4M subscribers and 8-figures in revenue
with Tim Huelskamp, CEO at 1440 


Bonus session 4

How to acquire 200k+ subscribers per month using paid acquisition
with Erika Burghardt, Head of Growth at 1440


Bonus session 5

How to write habit-forming newsletters and build an editorial team
with Brad Wolverton, Head of Content at The Hustle and HubSpot


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What you unlock when you join

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  1. The complete Write, Grow, Sell system, with 12 video training sessions ($2,499 Value)

  2. Over 100 templates and examples that make it easy to grow your newsletter ($2,000 Value)

  3. LIFETIME access to the course and bonus content with detailed show notes, resources, and transcripts ($1,000 Value)

  4. LIFETIME access to our community of 1,000+ newsletter operators, media founders, and creators ($1,000 Value)

  5. Coaching, feedback, and support from Matt and other students ($2,000 Value)

  6. Recordings from our live event, Newsletter Marketing Summit 2025 ($499 Value)


1. The Complete Write, Grow, Sell System, With 12 Video Training Sessions ($2,499 Value)

Our comprehensive video training modules are the foundation of Write, Grow, Sell. These aren't your typical rushed online course videos. These are in-depth lessons crafted from years of proven results to help you build a profitable newsletter.You'll get all the knowledge you need to execute the growth tactics at your own pace, and the motivation and energy to make real progress. Each module includes detailed show notes, transcripts, slides, and other resources, so you can watch anytime, revisit when needed, and move at your own pace.


2. Over 100 Templates and Examples That Make It Easy To Grow Your Newsletter

You won’t just learn how to grow—you’ll also get fill-in-the-blank templates for each tactic that make gaining more subscribers and customers easy.There are templates for your: Landing page, thank you page, welcome email, email sequences, social posts, social profiles, website copy, Meta image ads, Meta video ads, video scripts, motion graphic ads, Twitter ads, ad copy, referral program, giveaways, cross-promotions, and much more.Plus, you’ll get access to our swipe file with 100+ examples of how other newsletters use these growth tactics and strategies so you never run out of inspiration.


3. LIFETIME Access To The Course Videos (and Bonus Videos) With Detailed Show Notes, Resources, and Transcripts ($1,000 Value)

All the course materials are yours forever. As you continue your growth journey, you’ll refer back to videos, notes, templates, and examples for months after the course.This will be a resource that will help you for years to come.


4. An Immersive Community of 1,000+ Newsletter Operators, Founders, and Creators ($1,000 Value)

The best part of what you'll unlock is our community.Nowhere else on the internet will you find a group of people from every country, demographic, time zone, background, interest, age, and perspective, all with the same goal – to build a massive newsletter business.Our community is an amazing place to meet new friends, mentors, cross-promotions, and business partners.


5. Coaching, Feedback, and Support From Matt and Other Students ($2,000 Value)

We’re here to answer all of your questions, hold you accountable, and ensure you’re properly executing the system so you can attract more subscribers and customers.Every month, Matt hosts a 1-hour LIVE group coaching call where you can ask questions, get personalized feedback, and work through roadblocks in real time.Whether you’re stuck on growth, monetization, or strategy, you’ll get the clarity and direction you need to keep making progress towards your goals.


6. Our Exclusive Newsletter Marketing Summit Speaker Recordings ($499 Value)

Get full access to all the session recordings from our flagship event: Newsletter Marketing Summit.These recordings feature top media operators breaking down the exact tactics they’ve used to grow, monetize, and scale newsletters to 6, 7, and even 8 figures.You’ll walk away with proven playbooks you can use immediately to make your newsletter more successful (and profitable).


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30-day “no questions asked” money-back guarantee

If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.There’s no hassle. No questions asked. If it's not for you, you can get a refund.

Frequently Asked Questions

Who is this for?

This is for people ready to take action by starting and growing their newsletter during the course. If you don’t have a newsletter now, that’s okay! We’ll help you start. If you do, even better. This will help you grow and monetize faster.

What's the time commitment?

You’ll need 1-2 hours to watch the training sessions per week and 1-2 hours to execute the growth tactics (~3-4 hours per week total)

How long do I have access to the course materials?

You will have access to the course materials FOREVER.

Do I need to use a specific newsletter tool?

No, but I recommend beehiiv. The tutorials will be focused on beehiiv. We won’t have time to cover tech setup for other platforms. If you use another platform, that’s totally fine. Just make sure you know it well.

Do I need a budget to invest in paid ads?

No, but it’s a plus. We’re spending a week on paid growth in the course. If you want to test ads, you’ll need a minimum budget of $10-$25 per day.

Couldn't I just do this myself with all of the free content out there?

Well... you could. And I encourage you to try it. Read my 100+ free guides on newsletter growth. If that works for you, that’s great! But chances are, you've tried growth on your own before. And between the hours it would take you to aggregate all of the free stuff and the headaches, you would have testing to see what works… This is well worth the investment.

Can this really work for me?

You might be thinking... “sure this works for other people. But my situation is unique”. I can assure you that over the past 5 years, I’ve helped 100+ newsletters grow. No matter your background, experience, goals, or circumstances, this program will help you.

What if I'm not tech-savvy?

You're not alone. We have members of every age, background, and experience level. In the course, I’ll teach you how to do all the technical setup for beehiiv newsletters. However, if you don’t use beehiiv you must know your newsletter platform well. We don’t have time to cover instructions for every ESP.

Will this help if I already have a large newsletter?

Yes, in fact, you’ll have an advantage. Many of the tactics work even better if you have a large newsletter.

How many newsletter subscribers do I need to join?

None. This program will help you start, grow, and monetize your newsletter — even if you're a beginner.

What if I don’t have a niche or newsletter now?

Most students don’t have a niche or newsletter when they enroll. That’s what the program is for. We help you find a lucrative niche and start your newsletter in week 1 and 2 of the program.

Is there a payment plan?

Yes, we offer a payment plan where you can pay in 3 monthly installments.

What is the refund policy?

There’s a 30-day “no questions asked” money-back guarantee. If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.

Can I order multiple seats for my team or co-founder?

Yes, we have discount rates for teams of 2 or more. Email [email protected] to get group pricing.

What if I have more questions?

Send me an email at [email protected]. We'll get back to you soon.